Our History
Absolutely Natural pioneered the original 100% natural, chemical-free suncare in the early 1990’s and has set the same exacting standards for our organic spa care. All of our unique formulas are carefully selected from nature’s most nutrient- and vitamin-rich plants, minerals, and renewable sources.
From the premier sun and spa resorts of Spain to the Hawaiian Islands, Absolutely Natural provides unparalleled products and services to the most discriminating clients. We have built our company and reputation on excellent products and partnering with our clients to design products and services around their unique preferences. We continue to expand our product lines and programs toward an ever-increasing market demand for unique, quality and signature products.
Our Promise
Absolutely Natural works to support sea turtle rehabilitation, rescue and awareness. Why sea turtles? These beautiful, gentle creatures need our help. The ecosystems that support sea turtles and other ocean-based creatures are being continually damaged by chemicals, litter and fishing efforts to name a few. We make regular donations towards efforts to rehabilitate rescued sea turtles and educate the public on how they can help make a difference.
Charley's Post:
Read Charley's blog post about sea turtles, why Absolutely Natural supports these creatures and how you can help.
Help make a difference:
We're hoping to raise an additional $1,000 for the important efforts of the Brevard Zoo's sea turtle rehab and rescue as well as the Sea Turtle Preservation Society. For every new fan, we're donating an addition dollar towards their efforts: click here to learn more.
Our products:
- are never tested on animals
- are chemical-free
- never contain any animal byproducts
- biodegrade more easily than typical, chemical sunscreens
- contain no nano-particles
- are gentle on the environment
Our Clientele
Our roots are firmly planted in the luxury resort industry, particularly island locations. We began in 1992 by offering our sunscreens, lotions and aloes on many of the finest pool decks and beaches in the world. When our resort clients began to add spa services, they came to us for products that would have the same quality and integrity and are formulated with the same passion as our suncare. Absolutely Natural Spa was born with just two products. We now have more than 250!
Throughout our 17-year history, we’ve never compromised on the integrity of our ingredients/formulations and have sought only to provide the finest natural products available anywhere, consistent with the 4 and 5 star quality our clients must uphold.
We are most proud to be associated with some of the finest resorts in the world through our signature products, private label, and professional treatment products. We are now ready to build upon our rich history by extending our offering to broader markets across the mainland United States.
A Sample of Our Prestigious Clients:
• Agave Spa at Westin
• Almond Beach Resorts
• Beaches Resorts (Caribbean)
• Gaylord Opryland Nashville
• Golden Door Spa
• Grand Sierra Resort & Casino
• Halekulani
• Kauai Marriot
• MGM Hotel
• Ritz Carlton
• Sanctuary on Camelback Mountain Resort
• Sandals Resorts (Caribbean)
• South Seas Resort
• Spa Grande at The Grand Wailea Resort
• The Grand Del Mar
• The Kahala Hotel & Resort
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