October is Breast Cancer Awareness Month, a cause near and dear to us at Absolutely Natural. A few years ago, we developed a special lotion to honor the cause and use as a fund raiser for breast cancer charities. It was intended as a limited edition, but our Cherry Blossom lotion has been so popular we have kept it on our menu continuously and it now has a dedicated, enthusiastic following.

Despite heightened awareness, breast cancer is epidemic in the United States. One in eight women will develop the disease and nearly 40,000 women will die from it annually. Shocking statistics.Researchers believe that exposure to chemicals is one cause. Hormone disrupting chemicals are a particular concern since breast cancer is sensitive to hormonal changes. Therefore, exposure to chemicals such as sulfates, parabens and phthalates is a decisive factor in incidents of breast cancer.

Unfortunately these chemicals are prevalent in personal care products as well as sunscreens and cosmetics. Here’s a rundown:


Used as preservatives in shampoo, lotions and most personal care products and can mimic extrogen in the body. Excess estrogen can increase the risk of breast cancer
A study done by Dr. S Oishi in Tokyo concluded that newborn male babies exposed to parabens, “adversely affects the secretion of testosterone and the functionality of the male reproductive system.
A report done by our own EPA, stated that Parabens can mimic your body’s hormones and can have endocrine-disruptive action when they are rubbed into your body. These disruptors interfere with your endocrine system, your hypothalamus, your ovaries and virtually every system in your body.


Sodium Laurel and Sodium Laureth sulfates (lathering agents in shampoos and body washes) are irritants to skin and eyes. Studies by OSHA also concluded that sulfates are irritants and are a known carcinogen.


Phthalates are a group of chemicals common in personal care including shampoos and lotions. Exposure has been linked to adverse effects on genital development of male fetuses, premature breast development in young girls and affects on puberty functions.
Constant exposure to these and hundreds of other chemicals are a concern and one reason breast cancer is so prevalent. There is good news. Absolutely Natural is a great alternative. Formulas that work better than traditional chemical laden products and are safe for your skin, hair and the environment.

Our varied selection of shampoos, lotions, creams, butters, facial products and anti-aging solutions are always 100% natural.

Best regards