Absolutely Natural sold its first product 25 years ago.  At that time, we only made seven different products (all suncare) and were challenged to find natural raw materials to replace the potentially toxic ingredients in suncare.

A lot has changed in 25 years.  We now have more than 200 formulas in our portfolio and it seems like every day we are introduced to new, natural raw materials.  One thing I am  most proud of is that by being innovative and insisting on all natural ingredients, we are having vendors introduce new products to us first. 

In a constant desire to improve our finished products, we are constantly on the lookout for new raw material.  This week’s ingredient highlight is Water Lily.


There are more than 70 species of water lilies and have been  grown since the 19th century.  They thrive in tropical climates.

Water lilies are an excellent moisturizer and we use the raw material in our new facial moisturizer.  It provides instant hydration to the skin, has anti-oxidant, soothing and anti-inflammatory properties.  It is superb for irritated skin working to calm and sooth.

Tune in next week for another ingredient highlight!

 Best regards,