Absolutely Natural sold its first product 25 years ago.  At that time, we only made seven different products (all suncare) and were challenged to find natural raw materials to replace the potentially toxic ingredients in suncare.

A lot has changed in 25 years.  We now have more than 200 formulas in our portfolio and it seems like every day we are introduced to new, natural raw materials.  One thing I am  most proud of is that by being innovative and insisting on all natural ingredients, we are having vendors introduce new products to us first. 

In a constant desire to improve our finished products, we are constantly on the lookout for new raw material. This week’s ingredient highlight is Arrowroot.

Arrowroot is a starch obtained from the rhizomes (rootstock) of several tropical plants.  Arrowroot has been used for more than 7,000 years.

We use it in our soon to be released natural deodorant as well as our new diaper rash crème.  It is excellent as a drying and soothing agent.  Arrowroot benefits: include reduction of odors, moisturizing the skin and helps to eliminate toxins.  In addition, it has been utilized dry out wounds, rashes and blemishes.

Tune in next week for another ingredient highlight!

 Best regards,