Last week we shared with you that Absolutely Natural was named among the best sunscreens for 2013 by the Environmental Working Group.
Now more breaking news and proof positive about what we have been preaching for 21 years.
A study published in the Annals of Internal Medicine, a respected medical journal in Australia, found that use of sunscreens can help skin to stay younger and healthier looking on top of preventing sunburn and cancers.
Nearly 1,000 people under the age of 55 were followed for 4 ½ years and saw 24% less aging when using sunscreens while exposed to ultra violet rays. The researchers measured wrinkles and other texture changes on the participants and compared to a control group that did not use sunscreens, the results were definitive.
This study reinforced other research that concluded UV exposure damages collagen and other fibers that keep skin smooth and taut.
There is, however, a caveat. The study was done using broad spectrum sunscreens like the Zinc and Titanium used exclusively in all Absolutely Natural sunscreen products. You might not get the same results using chemical screens which absorb UV instead of reflecting like our mineral sunscreens do.
So, science is now validating our assumptions! Imagine the results if you combine use of our sunscreens with some of our anti-aging products such as our Organic Oil, Organic Crème, Night Serum, Eye Serum and nutrient rich lotions and butters. Younger looking, healthier skin and who doesn’t want that.